88 lines
3.9 KiB
Markdown
88 lines
3.9 KiB
Markdown
# GreenPlanet Nutrients — Recon & Outreach
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## COMPANY SNAPSHOT
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| Field | Details |
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| **Full Legal Name** | Green Planet Wholesale Ltd. (dba GreenPlanet Nutrients) |
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| **Founded** | 1993 by Steven Betts; Justin Cooper joined shortly after |
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| **HQ** | 15374 103A Ave, Surrey, BC V3R 7A2, Canada |
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| **Phone** | (604) 580-1287 |
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| **Toll Free** | 1-866-913-4769 |
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| **Email (USA)** | usinfo@mygreenplanet.com |
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| **Email (General)** | info@mygreenplanet.com |
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| **Revenue** | ~$8M (ZoomInfo estimate) |
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| **Locations** | 1,832+ retail locations across multiple continents |
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| **Employees** | Est. 25-50 |
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## WHAT THEY DO
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GreenPlanet Nutrients manufactures and sells premium liquid and powder plant nutrients, additives, and feed programs for hobby and commercial growers. Key products include:
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- **Dual Fuel** — 2-part feed program (flagship)
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- **GP3** — 3-part feed program
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- **Medi One** — 1-part organic feed program
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- **Rezin** — Terpene enhancer (top seller)
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- **Massive Bloom Formulation**, **Pro Cal**, **Liquid Weight**, **Vitathrive**
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- 16+ additive nutrients (beneficial bacteria, bloom boosters, carbohydrates)
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## BRAND & POSITIONING
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- **Mission**: "Offer conscious, nature-inspired nutrients to cultivate a greener world for all to enjoy."
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- **Values**: Clean – Conscious – Canadian
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- **Tagline**: "Quality focused and results based"
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- **USP**: No PGRs, no pesticides, low salt index, award-winning formulations
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- **Tone**: Craft-grower authenticity, environmental consciousness, Canadian pride
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- **25 years** of craft growing experience from BC's Pacific Northwest
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## LEADERSHIP
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| Name | Role | Notes |
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| **Steven Betts** | Co-Founder | Started Pacific Northwest Garden Supply Ltd (1993). Original visionary. |
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| **Justin Cooper** | Co-Founder | Public face of the brand. Hosts "Growing Exposed" YouTube series. Active on social. Nominated for influencer awards. |
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| **Billy James** | General Manager of Marketing (2018–present) | Reports to COO. Manages 6-person marketing team. Drove 60% organic traffic growth, grew Instagram 0→11K in 18 months, rebranded entire portfolio. LinkedIn: linkedin.com/in/billy-james-8a566741 |
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| **COO** | (unnamed) | Billy James' direct report. Oversaw marketing vision transition. |
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## PARTNERSHIP / SPONSORSHIP LANDSCAPE
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### Existing Affiliate Program
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- **URL**: https://greenplanetnutrients.com/affiliates/
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- **Minimum**: ~5,000 social followers (flexible, case-by-case)
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- **Commission**: Via Stripe or online store credit
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- **Requirements**: 1 post/month, 1 story/week minimum
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- **Top performers** become "**Collaborators**" with access to exclusive sponsor programs, enhanced marketing opportunities
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### Distributor Partnerships
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- GreenPlanet Wholesale (Canada), Sparetime Supply, Biofloral, Left Coast Supply (USA)
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- Easy Grow Horticultural (UK), WHG (Australia)
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- Recently partnered with Mills Nutrients (Dutch company)
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- Exclusive Canadian distributor for Xtreme Gardening
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### Sponsorship Activity
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- Active at industry events (Lift Expo, GrowUp Industry Awards)
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- Sponsors/hosts Growing Exposed YouTube series
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- Engages with influencer community via Instagram (@greenplanetnutrients, @greenplanet.wholesale)
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## SOCIAL PRESENCE
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| Platform | Handle / URL |
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| Instagram | @greenplanetnutrients, @greenplanet.wholesale |
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| Facebook | facebook.com/greenplanetnutrientsofficial |
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| YouTube | youtube.com/@GreenPlanetNutrients (806+ subs) |
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| Twitter/X | @gpnutrients |
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| LinkedIn | linkedin.com/company/green-planet-nutrients |
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| Reddit | reddit.com/r/greenplanetnutrients |
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| Pinterest | pinterest.ca/mgreenplanet |
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## KEY URLS
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- USA site: https://greenplanetnutrients.com
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- Canada site: https://greenplanetnutrients.ca
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- Wholesale: https://greenplanetwholesale.ca
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- Contact: https://greenplanetnutrients.com/contact-us/
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- Affiliates: https://greenplanetnutrients.com/affiliates/
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- Our Story: https://greenplanetnutrients.com/our-story/
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- Greener World (mission): https://greenplanetnutrients.com/greener-world/
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