GreenPlanet Nutrients — Recon & Outreach
COMPANY SNAPSHOT
| Field |
Details |
| Full Legal Name |
Green Planet Wholesale Ltd. (dba GreenPlanet Nutrients) |
| Founded |
1993 by Steven Betts; Justin Cooper joined shortly after |
| HQ |
15374 103A Ave, Surrey, BC V3R 7A2, Canada |
| Phone |
(604) 580-1287 |
| Toll Free |
1-866-913-4769 |
| Email (USA) |
usinfo@mygreenplanet.com |
| Email (General) |
info@mygreenplanet.com |
| Revenue |
~$8M (ZoomInfo estimate) |
| Locations |
1,832+ retail locations across multiple continents |
| Employees |
Est. 25-50 |
WHAT THEY DO
GreenPlanet Nutrients manufactures and sells premium liquid and powder plant nutrients, additives, and feed programs for hobby and commercial growers. Key products include:
- Dual Fuel — 2-part feed program (flagship)
- GP3 — 3-part feed program
- Medi One — 1-part organic feed program
- Rezin — Terpene enhancer (top seller)
- Massive Bloom Formulation, Pro Cal, Liquid Weight, Vitathrive
- 16+ additive nutrients (beneficial bacteria, bloom boosters, carbohydrates)
BRAND & POSITIONING
- Mission: "Offer conscious, nature-inspired nutrients to cultivate a greener world for all to enjoy."
- Values: Clean – Conscious – Canadian
- Tagline: "Quality focused and results based"
- USP: No PGRs, no pesticides, low salt index, award-winning formulations
- Tone: Craft-grower authenticity, environmental consciousness, Canadian pride
- 25 years of craft growing experience from BC's Pacific Northwest
LEADERSHIP
| Name |
Role |
Notes |
| Steven Betts |
Co-Founder |
Started Pacific Northwest Garden Supply Ltd (1993). Original visionary. |
| Justin Cooper |
Co-Founder |
Public face of the brand. Hosts "Growing Exposed" YouTube series. Active on social. Nominated for influencer awards. |
| Billy James |
General Manager of Marketing (2018–present) |
Reports to COO. Manages 6-person marketing team. Drove 60% organic traffic growth, grew Instagram 0→11K in 18 months, rebranded entire portfolio. LinkedIn: linkedin.com/in/billy-james-8a566741 |
| COO |
(unnamed) |
Billy James' direct report. Oversaw marketing vision transition. |
PARTNERSHIP / SPONSORSHIP LANDSCAPE
Existing Affiliate Program
- URL: https://greenplanetnutrients.com/affiliates/
- Minimum: ~5,000 social followers (flexible, case-by-case)
- Commission: Via Stripe or online store credit
- Requirements: 1 post/month, 1 story/week minimum
- Top performers become "Collaborators" with access to exclusive sponsor programs, enhanced marketing opportunities
Distributor Partnerships
- GreenPlanet Wholesale (Canada), Sparetime Supply, Biofloral, Left Coast Supply (USA)
- Easy Grow Horticultural (UK), WHG (Australia)
- Recently partnered with Mills Nutrients (Dutch company)
- Exclusive Canadian distributor for Xtreme Gardening
- Active at industry events (Lift Expo, GrowUp Industry Awards)
- Sponsors/hosts Growing Exposed YouTube series
- Engages with influencer community via Instagram (@greenplanetnutrients, @greenplanet.wholesale)
SOCIAL PRESENCE
| Platform |
Handle / URL |
| Instagram |
@greenplanetnutrients, @greenplanet.wholesale |
| Facebook |
facebook.com/greenplanetnutrientsofficial |
| YouTube |
youtube.com/@GreenPlanetNutrients (806+ subs) |
| Twitter/X |
@gpnutrients |
| LinkedIn |
linkedin.com/company/green-planet-nutrients |
| Reddit |
reddit.com/r/greenplanetnutrients |
| Pinterest |
pinterest.ca/mgreenplanet |
KEY URLS
