# GreenPlanet Nutrients — Recon & Outreach

## COMPANY SNAPSHOT

| Field | Details |
|---|---|
| **Full Legal Name** | Green Planet Wholesale Ltd. (dba GreenPlanet Nutrients) |
| **Founded** | 1993 by Steven Betts; Justin Cooper joined shortly after |
| **HQ** | 15374 103A Ave, Surrey, BC V3R 7A2, Canada |
| **Phone** | (604) 580-1287 |
| **Toll Free** | 1-866-913-4769 |
| **Email (USA)** | usinfo@mygreenplanet.com |
| **Email (General)** | info@mygreenplanet.com |
| **Revenue** | ~$8M (ZoomInfo estimate) |
| **Locations** | 1,832+ retail locations across multiple continents |
| **Employees** | Est. 25-50 |

## WHAT THEY DO

GreenPlanet Nutrients manufactures and sells premium liquid and powder plant nutrients, additives, and feed programs for hobby and commercial growers. Key products include:

- **Dual Fuel** — 2-part feed program (flagship)
- **GP3** — 3-part feed program
- **Medi One** — 1-part organic feed program
- **Rezin** — Terpene enhancer (top seller)
- **Massive Bloom Formulation**, **Pro Cal**, **Liquid Weight**, **Vitathrive**
- 16+ additive nutrients (beneficial bacteria, bloom boosters, carbohydrates)

## BRAND & POSITIONING

- **Mission**: "Offer conscious, nature-inspired nutrients to cultivate a greener world for all to enjoy."
- **Values**: Clean – Conscious – Canadian
- **Tagline**: "Quality focused and results based"
- **USP**: No PGRs, no pesticides, low salt index, award-winning formulations
- **Tone**: Craft-grower authenticity, environmental consciousness, Canadian pride
- **25 years** of craft growing experience from BC's Pacific Northwest

## LEADERSHIP

| Name | Role | Notes |
|---|---|---|
| **Steven Betts** | Co-Founder | Started Pacific Northwest Garden Supply Ltd (1993). Original visionary. |
| **Justin Cooper** | Co-Founder | Public face of the brand. Hosts "Growing Exposed" YouTube series. Active on social. Nominated for influencer awards. |
| **Billy James** | General Manager of Marketing (2018–present) | Reports to COO. Manages 6-person marketing team. Drove 60% organic traffic growth, grew Instagram 0→11K in 18 months, rebranded entire portfolio. LinkedIn: linkedin.com/in/billy-james-8a566741 |
| **COO** | (unnamed) | Billy James' direct report. Oversaw marketing vision transition. |

## PARTNERSHIP / SPONSORSHIP LANDSCAPE

### Existing Affiliate Program
- **URL**: https://greenplanetnutrients.com/affiliates/
- **Minimum**: ~5,000 social followers (flexible, case-by-case)
- **Commission**: Via Stripe or online store credit
- **Requirements**: 1 post/month, 1 story/week minimum
- **Top performers** become "**Collaborators**" with access to exclusive sponsor programs, enhanced marketing opportunities

### Distributor Partnerships
- GreenPlanet Wholesale (Canada), Sparetime Supply, Biofloral, Left Coast Supply (USA)
- Easy Grow Horticultural (UK), WHG (Australia)
- Recently partnered with Mills Nutrients (Dutch company)
- Exclusive Canadian distributor for Xtreme Gardening

### Sponsorship Activity
- Active at industry events (Lift Expo, GrowUp Industry Awards)
- Sponsors/hosts Growing Exposed YouTube series
- Engages with influencer community via Instagram (@greenplanetnutrients, @greenplanet.wholesale)

## SOCIAL PRESENCE

| Platform | Handle / URL |
|---|---|
| Instagram | @greenplanetnutrients, @greenplanet.wholesale |
| Facebook | facebook.com/greenplanetnutrientsofficial |
| YouTube | youtube.com/@GreenPlanetNutrients (806+ subs) |
| Twitter/X | @gpnutrients |
| LinkedIn | linkedin.com/company/green-planet-nutrients |
| Reddit | reddit.com/r/greenplanetnutrients |
| Pinterest | pinterest.ca/mgreenplanet |

## KEY URLS

- USA site: https://greenplanetnutrients.com
- Canada site: https://greenplanetnutrients.ca
- Wholesale: https://greenplanetwholesale.ca
- Contact: https://greenplanetnutrients.com/contact-us/
- Affiliates: https://greenplanetnutrients.com/affiliates/
- Our Story: https://greenplanetnutrients.com/our-story/
- Greener World (mission): https://greenplanetnutrients.com/greener-world/