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hydro-outreach/aptus_recon_and_draft.md
2026-10-06 23:43:29 -07:00

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Aptus Plant Tech — Recon & Sponsorship Draft

COMPANY PROFILE

Aptus Plant Tech (aptus-holland.com / aptus.us)

  • Dutch company, HQ: Daelderweg 22, 6361 HK Nuth, Netherlands
  • 30+ years experience, 15+ years scientific R&D
  • Premium organic & organo-mineral plant nutrients, biostimulants, and substrate additives
  • ISO 9001 & ISO 14001 certified
  • Three brand pillars: Education, Quality, Value
  • Global: Netherlands (HQ), USA, Australia, Europe, Latin America
  • Niche: hydroponics / cannabis cultivation / commercial agriculture — positioned as "True Plant Science"
  • Small company (179 LinkedIn followers); likely founder-led or lean team

US Operations

  • Store: aptus.us (Shopify) — aptus-usa.com redirects here
  • Email: sales@aptus.us (primary), info@aptus-usa.com (older, may still work)
  • Phone: 866-277-2816
  • Social: IG @aptususa_official / @aptususa, X @APTUS_USA, YT @aptusplanttech9633, FB /aptususa, Reddit r/APTUSGrowers
  • No dedicated US office address found — likely distributed
  • US commercial division offers full facility design/consultation (5-phase: consultation → tender → project mgmt → training → support)

Holland HQ

Key People (from LinkedIn)

  • No named US executive publicly surfaced
  • Joey van der Loo — former marketing lead (now at Plagron)
  • Michael Lundin — APTUS Australia
  • Blog posts authored by "Kavin" and "Aptus Plant Tech" — no byline transparency

Sponsorship History

  • Portugal Medical Cannabis event — Aptus was a main sponsor
  • IVN Schinnen (Dutch nature education nonprofit) — community sponsorship
  • No formal sponsorship/partnership/influencer page on any of their sites
  • Contact form is the only inbound channel for US; info@aptus-holland.com for HQ

Brand Positioning

  • "True Plant Science" — science-forward, not stoner-culture
  • Prevention over cure philosophy: feed the soil/plant properly to avoid problems
  • Natural, clean, no heavy metals, no synthetic chemicals
  • High concentration = lower cost per run, less plastic waste
  • Commercial-grade credibility (ISO certs, facility design services)

SPONSORSHIP DRAFT

Subject: Partnership Opportunity: [Your Brand/Project] × Aptus Plant Tech

To: sales@aptus.us (cc: info@aptus-holland.com)


Hi Aptus Team,

I'm reaching out because I've been following Aptus for a while and genuinely respect what you're building — science-backed, clean nutrition that treats plants (and the people who consume them) with real care. That philosophy aligns closely with what we're doing at [Your Brand/Project].

Who we are: [2-3 sentence elevator pitch — what you do, your audience size, your niche]

Why Aptus: Your three brand pillars — Education, Quality, Value — mirror how we approach our work. We don't just want to slap a logo on something; we want to educate our audience about why clean nutrients matter, and Aptus is the product we'd use ourselves to make that case.

What we're proposing: [Choose/adapt one]

  • Content partnership: We feature Aptus in our grow content (video series, blog, social). You provide product for honest review/demo. We drive awareness and sales to your US store.
  • Event sponsorship: We're hosting [event name/type] on [date] and would love Aptus as a sponsor. In exchange for product support or a sponsorship fee, we feature your brand prominently.
  • Affiliate/ambassador program: If you have an existing program, we'd love to join. If not, let's build something together.
  • Long-term partnership: We see this as the start of an ongoing relationship — recurring content, co-branded education, and mutual audience growth.

Our numbers: [Audience size, engagement rate, reach, relevant metrics]

Next step: Happy to jump on a quick call or send over a one-pager with more detail. What's the best way to continue the conversation?

Looking forward to hearing from you.

Best, [Your Name] [Your Contact Info]


Notes for sending:

  1. Lead with sales@aptus.us — it's their most current US-facing address and the one they list on Instagram for business inquiries.
  2. CC info@aptus-holland.com — the US operation feels lean; Holland HQ may need visibility on partnership decisions.
  3. Follow up on Instagram DM — @aptususa_official is active and responsive to DMs per their bio. A warm DM after emailing goes a long way with small teams.
  4. Phone follow-up: 866-277-2816 if no response after 5-7 business days.
  5. Keep it science-forward: Their brand avoids "bro culture." Lead with plant science, not hype. Mention their ISO certs or "True Plant Science" positioning to show you actually know who they are.
  6. They've sponsored before (Portugal Medical Cannabis) — reference that if relevant to show you did your homework.
  7. Alternative route: If no response from US, go through Holland HQ directly. The US may be more of a distributor/sales arm; partnerships may be decided at the Dutch parent level.

RAW CONTACT CARD

Aptus Plant Tech USA
  Web: aptus.us (aptus-usa.com redirects)
  Email: sales@aptus.us (primary)
  Old email: info@aptus-usa.com
  Phone: 866-277-2816
  IG: @aptususa_official, @aptususa
  X: @APTUS_USA
  YT: @aptusplanttech9633

Aptus Plant Tech HQ (Netherlands)
  Web: aptus-holland.com
  Email: info@aptus-holland.com
  Phone: +31 (0) 45 – 577 83 05
  Address: Daelderweg 22, 6361 HK Nuth, Netherlands
  LinkedIn: linkedin.com/company/aptus-plant-tech