diff --git a/add_seo.py b/add_seo.py
new file mode 100644
index 0000000..6888818
--- /dev/null
+++ b/add_seo.py
@@ -0,0 +1,42 @@
+import io
+
+p = "/Users/drjones/pest-nocturne/index.html"
+s = open(p).read()
+
+NOSCRIPT = '''<noscript>
+  <div style="font-family:system-ui,sans-serif;max-width:720px;margin:2rem auto;padding:0 1rem;color:#1a1a1a">
+    <h1>Evergreen Applicator — Washington Pesticide Applicator Exam Prep</h1>
+    <p>Free study suite to pass the Washington State Department of Agriculture (WSDA) pesticide applicator license. 318 practice questions, a timed 50-question mock exam, and a pest identification field guide.</p>
+    <h2>License categories covered</h2>
+    <ul>
+      <li><strong>Core</strong> (general standards) — required for every commercial applicator</li>
+      <li><strong>Structural</strong> — structural pest control: wood-destroying organisms, cockroaches, ants, rodents, bed bugs</li>
+      <li><strong>Ornamental &amp; Turf</strong> — lawn and landscape pests, weeds, turf disease</li>
+      <li><strong>Agricultural</strong> — crop pest control and field application</li>
+    </ul>
+    <h2>Exam knowledge areas</h2>
+    <ul>
+      <li>Pesticide safety, storage, and formulations</li>
+      <li>Label reading (signal words, directions for use)</li>
+      <li>Environmental protection (drift, buffer zones, groundwater, pollinators)</li>
+      <li>Laws &amp; regulations (FIFRA, Worker Protection Standard, recordkeeping)</li>
+      <li>Integrated Pest Management (IPM) — monitoring, thresholds, biological control</li>
+      <li>Toxicology — LD50, exposure routes, first aid</li>
+      <li>Application equipment, nozzles, and calibration</li>
+      <li>Personal protective equipment (PPE)</li>
+      <li>Worker Protection Standard (WPS) and restricted-entry intervals</li>
+      <li>Calibration &amp; math — GPA, mixing ratios, nozzle output</li>
+    </ul>
+    <h2>Washington exam format</h2>
+    <p>50–100 multiple-choice questions, 120 minutes, closed book, 70% to pass. Exam fee $33, license fee $73. Renew every 5 years with 40 continuing-education units (CEUs). Administered by WSDA at (360) 902-2020 (agr.wa.gov).</p>
+    <h2>Pest identification field guide</h2>
+    <p>13 chapters covering dampwood and subterranean termites, carpenter ants, cockroaches, stored-product pests, rodents, spiders, and more — with real photographs and Washington-specific field notes.</p>
+    <p><em>Enable JavaScript to use the interactive study suite, flashcards, and practice exams.</em></p>
+  </div>
+</noscript>'''
+
+# inject the noscript right after </main>
+s = s.replace("</main>", "</main>\n" + NOSCRIPT, 1)
+
+open(p, "w").write(s)
+print("noscript SEO block injected; size", len(s))
diff --git a/app.py b/app.py
index 968670c..dbbd695 100644
--- a/app.py
+++ b/app.py
@@ -60,6 +60,30 @@ def index():
 def images(filename):
     return send_from_directory(os.path.join(BASE_DIR, "images"), filename)
 
+@app.route("/robots.txt")
+def robots():
+    body = (
+        "User-agent: *\n"
+        "Allow: /\n"
+        "Sitemap: https://evergreenapplicator.thetempleofdoom.com/sitemap.xml\n"
+    )
+    return body, 200, {"Content-Type": "text/plain; charset=utf-8"}
+
+@app.route("/sitemap.xml")
+def sitemap():
+    body = (
+        '<?xml version="1.0" encoding="UTF-8"?>\n'
+        '<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">\n'
+        '  <url>\n'
+        '    <loc>https://evergreenapplicator.thetempleofdoom.com/</loc>\n'
+        '    <lastmod>2026-09-01</lastmod>\n'
+        '    <changefreq>weekly</changefreq>\n'
+        '    <priority>1.0</priority>\n'
+        '  </url>\n'
+        '</urlset>\n'
+    )
+    return body, 200, {"Content-Type": "application/xml; charset=utf-8"}
+
 @app.route("/api/status")
 def api_status():
     oid = request.args.get("order", "")
diff --git a/index.html b/index.html
index 5c3e21b..33f06f3 100644
--- a/index.html
+++ b/index.html
@@ -375,6 +375,37 @@ mark{background:color-mix(in srgb,var(--brass) 30%,transparent); color:inherit;
   <section class="view" id="v-wa"></section>
   <section class="view" id="v-waprep"></section>
 </main>
+<noscript>
+  <div style="font-family:system-ui,sans-serif;max-width:720px;margin:2rem auto;padding:0 1rem;color:#1a1a1a">
+    <h1>Evergreen Applicator — Washington Pesticide Applicator Exam Prep</h1>
+    <p>Free study suite to pass the Washington State Department of Agriculture (WSDA) pesticide applicator license. 318 practice questions, a timed 50-question mock exam, and a pest identification field guide.</p>
+    <h2>License categories covered</h2>
+    <ul>
+      <li><strong>Core</strong> (general standards) — required for every commercial applicator</li>
+      <li><strong>Structural</strong> — structural pest control: wood-destroying organisms, cockroaches, ants, rodents, bed bugs</li>
+      <li><strong>Ornamental &amp; Turf</strong> — lawn and landscape pests, weeds, turf disease</li>
+      <li><strong>Agricultural</strong> — crop pest control and field application</li>
+    </ul>
+    <h2>Exam knowledge areas</h2>
+    <ul>
+      <li>Pesticide safety, storage, and formulations</li>
+      <li>Label reading (signal words, directions for use)</li>
+      <li>Environmental protection (drift, buffer zones, groundwater, pollinators)</li>
+      <li>Laws &amp; regulations (FIFRA, Worker Protection Standard, recordkeeping)</li>
+      <li>Integrated Pest Management (IPM) — monitoring, thresholds, biological control</li>
+      <li>Toxicology — LD50, exposure routes, first aid</li>
+      <li>Application equipment, nozzles, and calibration</li>
+      <li>Personal protective equipment (PPE)</li>
+      <li>Worker Protection Standard (WPS) and restricted-entry intervals</li>
+      <li>Calibration &amp; math — GPA, mixing ratios, nozzle output</li>
+    </ul>
+    <h2>Washington exam format</h2>
+    <p>50–100 multiple-choice questions, 120 minutes, closed book, 70% to pass. Exam fee $33, license fee $73. Renew every 5 years with 40 continuing-education units (CEUs). Administered by WSDA at (360) 902-2020 (agr.wa.gov).</p>
+    <h2>Pest identification field guide</h2>
+    <p>13 chapters covering dampwood and subterranean termites, carpenter ants, cockroaches, stored-product pests, rodents, spiders, and more — with real photographs and Washington-specific field notes.</p>
+    <p><em>Enable JavaScript to use the interactive study suite, flashcards, and practice exams.</em></p>
+  </div>
+</noscript>
 
 <footer class="foot">
   Built from <b>EM019 — Study Manual for Pest Management Professionals</b>, WSU Extension (rev. April 2021).<br>
diff --git a/nocturne.nginx b/nocturne.nginx
index 7e8a942..43b04e4 100644
--- a/nocturne.nginx
+++ b/nocturne.nginx
@@ -1,5 +1,13 @@
+# 301 redirect: old domain -> new (SEO consolidation)
 server {
     listen 80;
+    server_name nocturne.thetempleofdoom.com;
+    return 301 https://evergreenapplicator.thetempleofdoom.com$request_uri;
+}
+
+# main site (default for everything else)
+server {
+    listen 80 default_server;
     server_name _;
 
     location / {