# Jack's Nutrients — Sponsorship Outreach Recon & Draft
# Recon date: 2026-08-04

## COMPANY PROFILE

| Field | Detail |
|---|---|
| **Official Name** | Jack's Nutrients (brand of JR Peters, Inc.) |
| **Website** | https://www.jacksnutrients.com |
| **Parent** | JR Peters, Inc. (jrpeters.com) |
| **HQ** | 6656 Grant Way, Allentown, PA 18106 |
| **Founded** | 1947 (Bob Peters); Jack's Nutrients line launched ~2017 |
| **Leadership** | John Raymond (President, 3rd gen), Dr. Cari Peters (Formulator/part-owner), Mason Day (VP Business Development) |
| **Phone** | 800-888-0054 Ext. 89199 |
| **Employees** | ~25-50 (family-run, Lehigh Valley) |
| **Product** | Water-soluble dry fertilizers (3-2-1 program, A/B 2-part, Elementals single-element line) for controlled environment ag, cannabis, greenhouse, hydroponics |
| **Differentiator** | 75+ year legacy. In-house lab. Precision custom formulations. "No hype" professional positioning. Made in USA. |

## KEY CONTACTS FOR SPONSORSHIP

### Primary: Mason Day — VP of Business Development
- **Email:** mday@jrpeters.com (confirmed from FAQ page for "international distributor" inquiries — likely handles partnerships)
- **LinkedIn:** linkedin.com/in/mason-day-2339aa20
- **Role:** Sales, Marketing, Business Analytics. Also on America in Bloom board. Active in industry podcasts (GrowerTalks).
- **Why him:** VP Biz Dev = decision-maker for partnerships. His public-facing role on podcasts and board service suggests he's approachable.

### Secondary / General
- info@jacksnutrients.com (general inquiries)
- jackstech@jrpeters.com (technical team)
- cea@griffinmail.com (from GET IT NOW page — controlled environment ag contact)

## SPONSORSHIP PROGRAM STATUS

### Community Impact Donation Program
- URL: https://www.jrpeters.com/academic-support-programs
- **Three tiers:**
  1. **Research Project Fertilizer Donation** — 2-10 x 25lb bags free + tech support + lab services (10 free samples). For university/research studies.
  2. **Instructional Use Fertilizer Donation** — up to 2 x 25lb bags free per course. For educators/instructors.
  3. **Community Impact Donation** — sponsorship, volunteer time, educational opportunities, in-kind product donations. For nonprofits/community orgs. Requires EIN, W-9, letterhead.
- **Application process:** HubSpot forms, 4-6 week review cycle, semi-annual acceptance batches.
- **Not a commercial ambassador program** — no existing influencer/creator sponsorship track visible.

## STRATEGIC NOTES FOR OUTREACH

1. **They're old-school family business, not a hype machine.** Lead with credibility, data, and professionalism — not follower counts.
2. **The 3-2-1 program is their flagship.** Mentioning specific familiarity with their nutrient ratios and methodology will signal you're a real user.
3. **They value education.** Their instructional/research donation programs show they care about knowledge transfer. Pure Hydro's mentorship angle aligns well.
4. **Mason Day seems like the right door.** As VP Biz Dev, he's the growth/commercial guy. The "international distributor" email routing to him suggests partnership/expansion is in his wheelhouse.
5. **They're expanding.** Recent push into Jack's Nutrients (cannabis/CEA) and Elementals lines. They're actively looking for visibility in the controlled-environment space.
6. **No visible ambassador program.** This is an opportunity — being first to propose a structured partnership could be appealing if framed right.

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## DRAFT OUTREACH EMAIL

**To:** Mason Day <mday@jrpeters.com>
**Subject:** Partnership: Jack's 3-2-1 × Pure Hydroponics — Builder App, Grower Network & Real Data

Hi Mason,

I'm reaching out because I run my entire sterile hydroponics operation on Jack's 3-2-1, and I want to put it in front of every serious grower I work with.

I run Pure Hydroponics (purehydro.thetempleofdoom.com) — a sterile hydroponics education and mentorship platform. I've spent over two decades dialing in precision hydro systems for cannabis and berries. My methodology is built on clean inputs, sterile plumbing, and monitored environments — exactly the kind of operation where Jack's dry salts shine.

I also built Hydro Builder (hydro.thetempleofdoom.com) — a browser-based 3D hydroponics system designer with real-time fluid simulation. Users drag-and-drop components (pumps, reservoirs, NFT trays, fittings) and the engine simulates flow rates, pressure drops, and nutrient delivery. It has an integrated parts library with BOM export. It's essentially the CAD of hydroponics — and no other tool like it exists.

Here's why Jack's × Pure Hydro is a natural fit:

• **I already run your line.** My feed charts are built around 3-2-1. I've been using it for years and know it cold — the ratios, the Ca:Mg balance, the mixing order, the elemental breakdown. This isn't a pitch from someone who skimmed a label.

• **I mentor growers who buy nutrients.** Every student in my mentorship program gets a full feed schedule built around Jack's. Your products are the baseline recommendation.

• **The Builder app can integrate Jack's directly.** I can build a Jack's 3-2-1 feed schedule preset into the parts library — giving every Builder user a one-click path to your products, mixing instructions, and target EC/PPM ranges.

• **I publish real data, not fluff.** pH curves, EC tracking, tissue test results, side-by-side comparisons. I document results the way your lab would — with numbers, not hype. That kind of content sells product to serious growers.

• **I run a podcast and publish detailed guides.** Jack's gets featured organically. A formal partnership just amplifies what I'm already doing.

I see you have the Community Impact Donation Program and the research/instructional programs — those are great. What I'm proposing is different: a commercial partnership or ambassador relationship where I function as a technical evangelist for Jack's in the controlled-environment cannabis and hydro space.

What I'd be asking for: product support (nutrients) and ideally direct access to your technical team for the deeper questions.

What you'd get: content, product integration in a tool that serious growers use, direct recommendations to active buyers, and real engineering-level feedback on how 3-2-1 performs in custom sterile hydro rigs.

I'm not a lifestyle influencer looking for free bags. I'm a builder who ships — and your nutrients are a core part of what I build with.

Would love to hop on a call, show you the Builder, walk through my current grow, and talk about what makes sense. I think there's a real partnership here.

Best,
drjones
indianaholmes@thetempleofdoom.com
https://hydro.thetempleofdoom.com — Hydro Builder
https://purehydro.thetempleofdoom.com — Pure Hydroponics