Snapshot: full project state

greenplanet-nutrients-recon.md

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+# GreenPlanet Nutrients — Recon & Outreach
+
+## COMPANY SNAPSHOT
+
+| Field | Details |
+|---|---|
+| **Full Legal Name** | Green Planet Wholesale Ltd. (dba GreenPlanet Nutrients) |
+| **Founded** | 1993 by Steven Betts; Justin Cooper joined shortly after |
+| **HQ** | 15374 103A Ave, Surrey, BC V3R 7A2, Canada |
+| **Phone** | (604) 580-1287 |
+| **Toll Free** | 1-866-913-4769 |
+| **Email (USA)** | usinfo@mygreenplanet.com |
+| **Email (General)** | info@mygreenplanet.com |
+| **Revenue** | ~$8M (ZoomInfo estimate) |
+| **Locations** | 1,832+ retail locations across multiple continents |
+| **Employees** | Est. 25-50 |
+
+## WHAT THEY DO
+
+GreenPlanet Nutrients manufactures and sells premium liquid and powder plant nutrients, additives, and feed programs for hobby and commercial growers. Key products include:
+
+- **Dual Fuel** — 2-part feed program (flagship)
+- **GP3** — 3-part feed program
+- **Medi One** — 1-part organic feed program
+- **Rezin** — Terpene enhancer (top seller)
+- **Massive Bloom Formulation**, **Pro Cal**, **Liquid Weight**, **Vitathrive**
+- 16+ additive nutrients (beneficial bacteria, bloom boosters, carbohydrates)
+
+## BRAND & POSITIONING
+
+- **Mission**: "Offer conscious, nature-inspired nutrients to cultivate a greener world for all to enjoy."
+- **Values**: Clean – Conscious – Canadian
+- **Tagline**: "Quality focused and results based"
+- **USP**: No PGRs, no pesticides, low salt index, award-winning formulations
+- **Tone**: Craft-grower authenticity, environmental consciousness, Canadian pride
+- **25 years** of craft growing experience from BC's Pacific Northwest
+
+## LEADERSHIP
+
+| Name | Role | Notes |
+|---|---|---|
+| **Steven Betts** | Co-Founder | Started Pacific Northwest Garden Supply Ltd (1993). Original visionary. |
+| **Justin Cooper** | Co-Founder | Public face of the brand. Hosts "Growing Exposed" YouTube series. Active on social. Nominated for influencer awards. |
+| **Billy James** | General Manager of Marketing (2018–present) | Reports to COO. Manages 6-person marketing team. Drove 60% organic traffic growth, grew Instagram 0→11K in 18 months, rebranded entire portfolio. LinkedIn: linkedin.com/in/billy-james-8a566741 |
+| **COO** | (unnamed) | Billy James' direct report. Oversaw marketing vision transition. |
+
+## PARTNERSHIP / SPONSORSHIP LANDSCAPE
+
+### Existing Affiliate Program
+- **URL**: https://greenplanetnutrients.com/affiliates/
+- **Minimum**: ~5,000 social followers (flexible, case-by-case)
+- **Commission**: Via Stripe or online store credit
+- **Requirements**: 1 post/month, 1 story/week minimum
+- **Top performers** become "**Collaborators**" with access to exclusive sponsor programs, enhanced marketing opportunities
+
+### Distributor Partnerships
+- GreenPlanet Wholesale (Canada), Sparetime Supply, Biofloral, Left Coast Supply (USA)
+- Easy Grow Horticultural (UK), WHG (Australia)
+- Recently partnered with Mills Nutrients (Dutch company)
+- Exclusive Canadian distributor for Xtreme Gardening
+
+### Sponsorship Activity
+- Active at industry events (Lift Expo, GrowUp Industry Awards)
+- Sponsors/hosts Growing Exposed YouTube series
+- Engages with influencer community via Instagram (@greenplanetnutrients, @greenplanet.wholesale)
+
+## SOCIAL PRESENCE
+
+| Platform | Handle / URL |
+|---|---|
+| Instagram | @greenplanetnutrients, @greenplanet.wholesale |
+| Facebook | facebook.com/greenplanetnutrientsofficial |
+| YouTube | youtube.com/@GreenPlanetNutrients (806+ subs) |
+| Twitter/X | @gpnutrients |
+| LinkedIn | linkedin.com/company/green-planet-nutrients |
+| Reddit | reddit.com/r/greenplanetnutrients |
+| Pinterest | pinterest.ca/mgreenplanet |
+
+## KEY URLS
+
+- USA site: https://greenplanetnutrients.com
+- Canada site: https://greenplanetnutrients.ca
+- Wholesale: https://greenplanetwholesale.ca
+- Contact: https://greenplanetnutrients.com/contact-us/
+- Affiliates: https://greenplanetnutrients.com/affiliates/
+- Our Story: https://greenplanetnutrients.com/our-story/
+- Greener World (mission): https://greenplanetnutrients.com/greener-world/