Snapshot: full project state

dynomyco-recon.md

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+# DYNOMYCO — Partnership/Sponsorship Recon
+
+**Date:** 2026-08-04
+**URL:** https://www.dynomyco.com
+**Parent Company:** Groundwork BioAg (groundworkbioag.com)
+
+---
+
+## COMPANY OVERVIEW
+- **What they sell:** Premium mycorrhizal inoculants — DYNOMYCO Granular (900 propagules/g) and DYNOMYCO Spark WP (3,600 propagules/g, with beneficial bacteria & biostimulants)
+- **Target market:** Cannabis growers (primary), home gardeners, commercial greenhouses
+- **Certifications:** OMRI-listed (organic), Ecocert-certified, CDFA-OIM registered (California)
+- **Scale:** 400+ retail outlets, sold in 8+ countries (US, Canada, UK, Spain, Germany, etc.)
+- **Founded:** Mid-2010s, commercial launch 2018
+- **Claims:** 10–45% yield improvement, reduced transplant shock, enhanced nutrient uptake
+- **Shipping:** Free over $20; US, Canada, UK, Spain, Germany
+
+---
+
+## LEADERSHIP TEAM
+| Name | Title | Notes |
+|------|-------|-------|
+| **Alon Werber** | CEO | Also CEO of Groundwork BioAg |
+| **Dan Grotsky** | Chief Growth Officer | Co-Founder of Groundwork BioAg; DYNOMYCO's General Manager; MIT MBA |
+| **Bari Ruimy** | CFO | |
+| **Shay Vitonsky** | Sales & Marketing Director | Key contact for partnerships |
+| **Danny Levy** | CTO | |
+| **Yana Aharon** | Marketing Manager | |
+| **Ayelet Wintrob** | Creative & Social Media Associate | |
+| **Enely Kazarian** | Logistics and Sales Manager | |
+| **Jennifer Doc-Habany** | Content Writer | |
+
+---
+
+## CONTACT INFORMATION
+- **General Email:** info@dynomyco.com
+- **USA Phone:** +1-844-990-4959
+- **Israel Phone:** +972 77-502-0806
+- **Dan Grotsky Email (ZoomInfo):** d***@groundworkbioag.com (pattern: likely firstinitial+lastname@groundworkbioag.com)
+- **Contact Page:** https://www.dynomyco.com/pages/contact
+
+---
+
+## PARTNERSHIP/SPONSORSHIP PROGRAMS
+
+### 1. Affiliate / Ambassador Program
+- **Link:** https://join.collabs.shopify.com/community/apply/KzJaLfVIsMc
+- **Commission:** Up to 10%
+- **Perks:** Exclusive promotions, product giveaways, personal coupon codes
+- **Target:** Growers, micro-influencers, content creators in cannabis/gardening space
+
+### 2. B2B Reseller Program
+- **Link:** https://www.dynomyco.com/pages/want-to-become-an-authorized-dynomyco-reseller
+- **Includes:** Commercial sizing (pails), swag (t-shirts, caps, grow bags, rolling papers, stickers, plant tags), POS displays, brochures, samples, roll-up banners
+- **Contact:** Form on the reseller page
+
+### 3. Community Giving
+- Product giveaways and free trials for US Veterans and Non-Profit Organizations
+- Mentioned on their About page
+
+### 4. Existing Sponsorships
+- **THCFarmer forum** — confirmed sponsorship with giveaways and grower sponsorships
+- **GrowGeneration** — distribution agreement
+- **HydroGarden UK, GrowIn Berlin, MSM Trading, HydroFarm Spain, BioFloral Canada, HTG Supply** — distribution partners
+- **Syngenta** — strategic partnership (via Groundwork BioAg parent)
+
+---
+
+## SOCIAL MEDIA PRESENCE
+| Platform | Handle/Link |
+|----------|-------------|
+| Instagram | @dynomyco (instagram.com/dynomyco) |
+| Facebook | facebook.com/dynomyco |
+| X/Twitter | @DYNOMYCO (x.com/DYNOMYCO) |
+| TikTok | @dynomyco |
+| LinkedIn | linkedin.com/company/dynomyco |
+| YouTube | youtube.com/channel/UCYVEFR1bF6kzIhm19pZHjPA |
+
+---
+
+## PITCH ANGLES (for partnership/sponsorship outreach)
+1. **Content & education:** DYNOMYCO invests in grower education (Grower Hub, blog, playbooks). A content partnership around cannabis cultivation education would align.
+2. **Community reach:** They sponsor forums (THCFarmer). A sponsorship targeting cannabis grower communities/content creators is on-brand.
+3. **Affiliate path:** Their Shopify Collabs program is the easiest entry point — 10% commission, product giveaways.
+4. **B2B path:** For commercial-scale partnerships, the reseller form or direct outreach to Shay Vitonsky (Sales & Marketing Director) or Dan Grotsky (CGO) is the play.
+5. **Values alignment:** They emphasize sustainability, organic certification, reduced synthetic inputs — a partnership pitched around shared sustainability/regenerative agriculture values would resonate.
+
+---
+
+## RECOMMENDED FIRST CONTACT
+**Primary:** info@dynomyco.com (general inquiries, will route to right person)
+**For partnership/sponsorship:** Shay Vitonsky, Sales & Marketing Director
+**Escalation:** Dan Grotsky, Chief Growth Officer (dgrotsky@groundworkbioag.com — likely pattern)
+**Affiliate entry:** Apply via Shopify Collabs link above for ambassador program